NICKY MINSKI
NICKY MINSKI
Hi! I’m a creative director and copywriter scribing and thriving in The Magic City.
Let’s make magic together.
Author’s Note
How fortunate am I to work as a creative? Sure, my formal career has been in advertising for over a decade, but my creative career spans my entire life.
I was the kid who relished an essay assignment, doodled in margins, opted for art class over P.E. I was the teen who would stay up late devouring books, drawing new worlds, digging through decades of music. It’s never been about working through one medium, but rather trying them all and finding myself within them.
Writing remains my bread and butter (an unparalleled pairing). But when I’m not at my ad day job, I’m inventing through ceramics, film photography, crochet, embroidery, cooking and baking. Fancy a slice?
Work Flow
Razorfish/
Publicis Groupe
ASSOCIATE CREATIVE DIRECTOR: RIGHT NOW
Senior Copywriter: 2020 - 2022Copywriter: 2018 – 2020Junior Copywriter: 2015-2018This agency has undergone more name changes than Prince during my decade-long purple reign employed here. Throughout those years, this darling Nicky underwent her own creative revolution (okay, I’ll stop with the Artist Formally Known as Prince puns). I honed my craft through years of social media creative work while gaining experience in all tiers of advertising, including 360 campaigns, branding, websites, in-person activations, and the works.
Bright Red/
TBWA
Junior Content Coordinator: 2014-2015Ah, my first foray into agency life. The casual dress, the popcorn machine, the razor scooters whizzing down the halls — it was the corporate world for cool kids and I had been invited to sit at their lunch table. My role here was as all-encompassing as my job title. As a part of the social media squad, my responsibilities covered community management for Wonder Bread, copywriting for Pilot Pen, and calendar planning and creative development and execution for Club Med, to name a few.