Regions Bank
If I had to describe my time as the copywriter on Regions Bank’s social team, it wouldn’t be with a word you’d expect: Cute. For a financial institution, the work they allowed my design partner and I to create exceeded my expectations and my cuteness capacity. From personifying piggy banks, to shooting our own recipe videos and infographics, to games and poems and more, we were able to produce posts infused with warmth, relatability, and reliability. Our team cashed in on results and engagement through well-targeted, strategic organic content and a social-first approach to ideation and original concept series.
2017-2019
#AskRegions is our way of encouraging followers to turn to the bank with all of their financial questions and needs. Ideally, these posts also got a couple of laughs, too.
#AskRegions
#AskRegions
#AskRegions
#SmartStats is an ongoing Facebook and LinkedIn series that broke down real data using relevant, every day items.
#SmartStats
Insightful Infographics are pretty much exactly what they sound like. Their purpose is to lead users directly to Region's financial blog.
Insightful Infographics
#ThatMomentWhen
#ThatMomentWhen
We've all experienced a #ThatMomentWhen. This social series takes snapshots of everyday, money-saving conundrums and crowdsourced advice on how to deal with them.
#PiggyPoetry has made this plastic green piggy bank an Internet icon. These rhyming posts usually coincide with a holiday and include a monetary twist. We mail out piggy banks as surprise and delight gifts for fans who comment asking for one.
#PiggyPoetry
Budget Bites came together at the height of Tasty cooking videos. We put our financial spin on the concept by crafting recipes that are both simple and affordable.
Expectations vs. Reality
We capitalized on the Expectations vs. Reality social trend to help our followers avoid making common banking, business, and life mistakes.
Expectations vs. Reality
Expectations vs. Reality
#MoneyMojis engages fans with emoji-based word puzzles that also just so happen tie back to banking. Funny how that happens.
#MoneyMojis
Small (but Big) Holidays highlights all those silly social holidays that made an ordinary Tuesday an exciting, taco-filled one. These days allow us to connect with followers through their passions, and not just their paychecks.
Here are a couple of full length videos from the Budget Bits series.